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Digitally Killing Jesus

Digitally Killing Jesus

Surviving a drone attack with an Audi. Celebrating unconventional everyday heroes with IKEA. Cringing at an overly long, really boring and positively disgusting homage to an ad show.

Yep. It’s been that type of week. And this kick-ass digital website for Killing Jesus makes it even better.

Killing Jesus Homepage

Religion aside, this is an HTML 5, multimedia, tour de force from the folks at Mullen. Complete with audio clips, archaeological tidbits and sweeping tableaus that scroll like butter, the site delivers “the greatest story every retold” just in time for Easter. The three-hour docudrama airs Palm Sunday on the National Geographic Channel (trailer here).

Prepare to be immersed (to immerse yourself?) in a digital site that tackles Jesus from three different viewpoints: Son of God (the view of Christ and his disciples), Son of Man (the view of the Jewish priests of the time), and Threat to Rome (the political/economic implications).

Killing Jesus - Crowns

Warning: You can easily spend hours scrolling through each chapter, flipping from one perspective to the other. Simple and straightforward navigation lets you get lost in the story without getting lost in the website.

Killing Jesus - Tidbit

Yes, there are bible verses, but relax. This isn’t your typical Sunday School lesson. The writing is easily digestible to keep you scrolling along at a good clip. The site will also surprise you with informative audio clips here and there, so make sure you volume is turned up. The background track isn’t overly annoying, so there’s that.

Finally, did I mention the tableaus? Do yourself a favor and go full screen. You’ll thank me later.

Killing Jesus - Tableau 1

Killing Jesus - Tableau 2

Killing Jesus - Tableau 3

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Posted by on March 12, 2015 in Uncategorized

 

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That’s McDonalds? What A Shame.

Despite the abysmal ratings and overly scripted comedic moments, this year’s Oscars managed to pull off some stellar moments. Most of which had little to do with the ceremony itself, but everything to do with advertising. GS&P New York pulled off a visual tour de force for Comcast Xfinity with Emily’s Oz which easily became Ad Age’s Ad of The Day. And then, there was the spot that managed to simply convey movie magic and captivate audiences weary of a bloated awards telecast. Right up until the brand reveal.

I’m talking about this wonderful spot from Leo Burnett Chicago for McDonalds.

Simple. Highly interactive. Perfect. Everyone was enthralled at the party I attended, yelling out answers, pointing at the screen and clapping their hands with every solved equation. Then came the reveal and with it a collective groan. “McDonalds?! Aw, I really liked that commercial. What a shame!”

In that moment, I understood the power of branding like never before. Here you had that right ingredients (pun intended) for a marketing slam dunk. Every ingredient except the most important one: a reputable brand.

McDonalds used to be cool. Growing up, we happily drank the marketing Kool-Aid, singing, “Two all-beef patties, special sauce, lettuce, cheese…” Fast forward through years of poor wages for its workers, questionable business practices, pink slime and other nutritional violations and you’re left with a brand image that’s severely tarnished. Not to mention all of the marketing missteps like this one. Now, it seems it might take a lot more happy meals, charitable actions and Ronald McDonald shuffling to get them back to where they used to be.

Oh, and what’s not helping is the wee bit of controversy about the originality of said Oscar spot.

 
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Posted by on February 26, 2015 in Uncategorized

 

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Sara’s Secret: Cucumber | Ads of the World

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Did this run in the states? If so, was it at 3 a.m. sandwiched between an Enzyte and Girls Gone Wild ad? Well, if it didn’t run here, it was definitely made in the US (in Dallas to be exact) by an agency called Dieste. Personally, I think it’s funny and memorable, Sara’s Secret is definitely on my list of stores to go to the next time I’m out shopping for sex toys. The only disturbing part is that the cucumber is back in the refrigerator (and under a pizza!) at the end.

 
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Posted by on October 23, 2009 in Uncategorized

 

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Scary PSA

So, totally pissed right now. I had a really good post for these two and totally deleted it a second ago. Oh, well. These two PSAs are really creepy, but not really that effective in my opinion. Let me know what you think.

 
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Posted by on October 9, 2009 in Uncategorized

 

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NMCU (Norwegian Motorcycle Union): Bugs | Ads of the World

Today’s Adventure in Advertising comes from Ads of the World. This site has a huge collection of creative pieces from all of the world, so if you interested in seeing some great stuff, some not so great stuff, and some just plain weird stuff, go here.So, I like the TV spot that follows for a couple of different reasons:

1. What an interesting way to portray how people in cars sometimes ignore people on motorcycles.

2. It’s such a simple idea, one that anyone whose driven a car can relate to.

3. It’s a PSA that’s not a tear jerker, not a shocker, and still makes you think.

Enjoy!

Vodpod videos no longer available.

more about “NMCU (Norwegian Motorcycle Union): Bu…“, posted with vodpod
 
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Posted by on October 2, 2009 in Uncategorized

 

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Scary PSA!

The following PSAs will make you cringe. Are they effective? I’m not so sure.

WTF? So, I kinda understand the thinking on this one: show the harmful effects of smoking on the body in a visceral way. But, how scary is an imaginary attacker, really? At some parts, it’s almost comical to see this guy being beat up by the air. And, did they have to mangle his face so much? He looks almost dead at the end, but maybe that’s the point. When it’s all said and done, if someone really wants to try smoking, I don’t really think this ad is going to stop them. What do you think?

The combination of a creepy doll and a creepy child  with anger management issues and my skin is instantly crawling. And, what’s with the shed? Who builds their child a shed to play in? Nothing says, “I want you to grow up to be a serial killer,” like a play tool shed.

So, creepy, yes. Effective? Sure, if I understand what you’re wanting me to do or be aware of. Is the little girl being abused and we need to get her help? Is the little girl mentally ill and we need to get her help? Is she suffering from asbestos poisoning from spending too much time in an poorly constructed shed, and we need to get her help? Maybe it’s the foreign language and poorly translated subtitles that are confusing. Or, maybe I’m too dim-witted to be part of the target audience.

 
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Posted by on September 23, 2009 in Uncategorized

 

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T.V. Review, Part III

And, we’re back. Sorry for the delay in getting this third installment to you. I know you’ve all been dying to know the the ending right?

 

Oh, MTV! Why? Where to begin with this trainwreck. I know. Let’s start with the true reason why this show is on the air: to give has-been celebrities a few more seconds of fame, even if it’s through their own children. But, before I launch a full-scale attack, let’s go though the basics for the folks not familiar with the show. It doesn’t stray too far from the competition/reality format. There are four judges instead of three. The contestants are the offspring of famous singers/songwriters/actors who have a burning need to sing and make it on their own. There’s a prize of a record contract, public voting for your favorite, blah, blah, blah.

What we’re dealing with here is the most heinous of the competion shows: the singing competition. Let me just get this off my chest right now. I hate American Idol. I think it’s the worse thing to happen to decent television. And, believe it or not, it’s not because of Simon Cowell, or because half the people that get picked for the show don’t deserve to be there, or that the whole thing is rigged to congratulate the most marketable singer. It’s really because there’s nothing more boring and painful than watching people butcher classics that real artists have worked so hard to make classics. These competitions are karaoke without the alcohol, commonly known as Hell. Having said that, I will admit that true artists have materialized out of these shows, and to them I say kudos. However, I firmly believe that if Idol hadn’t darkened our primetime TV watching, these artists would still have made it. 

But, I digress. Reason one why I hate Rock the Cradle: the blatant attempt of superstar parents to live vicariously through their offspring. Now, you may disagree with me here and that’s probably because you fell for those rehearsed speeches delivered by the contestants about making a name for themselves in the industry without their superstar parents. Look Jr., if you think for one minute that you’d be on reality show if your daddy wasn’t MC Hammer or your mommy wasn’t Olivia Newton John, then you’re seriously mislead. The real reason for your presence here is so your parents can be seen in the audience supporting you with there whole hearts with the hopes of getting a quick soundbite. And, oh look! This show makes it easy by giving them their own box to sit in! How wonderful is that, huh? Can imagine what a pain it is to scan through an entire audience of joe schmoes to find the right one to focus on?

Reason #2 why this show sucks: therapy sessions really don’t make for good entertainment. I can’t imagine how stressful it must have been having a superstar parent who’s always toured and was never there. In fact, I’m pretty sure it’s traumatic stuff that has lasting effects on a person’s life. It’s understandable that you’d want to talk about it. Might I suggest a therapist rather than hundreds and thousands of viewers out in TV land, who, if half of them are like me, are like, “Shut the f$#k up and sing already!!!” Not only are you boring me to death, you’re also making me feel really uncomfortable by subjected me to a private confrontation you should be having with your superstar parent. Out of all the contestants, only two had positive things to say about their upbringing. I just can’t shake the feeling that this whole mess is a means for these kids to tell their negligent parents, “You were a lousy and you owe me big time!”

Finally, reason #3 why this show sucks: the studio audience. Someone forgot to tell these people how to conduct themselves on the set of a competition show. Booing, screaming, and constantly disrupting the flow of contrived dialogue is just no way to behave.  And, it didn’t help that MTV didn’t think it important to cast a well-seasoned host who could handle such adverse conditions. No, they opted instead to give one of their insipid Veejays a promotion. When I think about it though, I can’t really blame the audience. They expected entertainment, but got completely hosed instead. Yeah, I’d be a bit disruptive, too.

Rating:       

 
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Posted by on April 17, 2008 in Uncategorized

 

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