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Digitally Killing Jesus

Digitally Killing Jesus

Surviving a drone attack with an Audi. Celebrating unconventional everyday heroes with IKEA. Cringing at an overly long, really boring and positively disgusting homage to an ad show.

Yep. It’s been that type of week. And this kick-ass digital website for Killing Jesus makes it even better.

Killing Jesus Homepage

Religion aside, this is an HTML 5, multimedia, tour de force from the folks at Mullen. Complete with audio clips, archaeological tidbits and sweeping tableaus that scroll like butter, the site delivers “the greatest story every retold” just in time for Easter. The three-hour docudrama airs Palm Sunday on the National Geographic Channel (trailer here).

Prepare to be immersed (to immerse yourself?) in a digital site that tackles Jesus from three different viewpoints: Son of God (the view of Christ and his disciples), Son of Man (the view of the Jewish priests of the time), and Threat to Rome (the political/economic implications).

Killing Jesus - Crowns

Warning: You can easily spend hours scrolling through each chapter, flipping from one perspective to the other. Simple and straightforward navigation lets you get lost in the story without getting lost in the website.

Killing Jesus - Tidbit

Yes, there are bible verses, but relax. This isn’t your typical Sunday School lesson. The writing is easily digestible to keep you scrolling along at a good clip. The site will also surprise you with informative audio clips here and there, so make sure you volume is turned up. The background track isn’t overly annoying, so there’s that.

Finally, did I mention the tableaus? Do yourself a favor and go full screen. You’ll thank me later.

Killing Jesus - Tableau 1

Killing Jesus - Tableau 2

Killing Jesus - Tableau 3

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Posted by on March 12, 2015 in Uncategorized

 

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Skip This If You Dare!

Skip This If You Dare!

The ad nation dropped quite a few hits on the unsuspecting public this week. From R/GA’s kissing skeletons to Tinder’s ode to vacation promiscuity, there was a lot to buzz about.

For this blog, I chose a series of ads that are both creative and strategic. Ads that sell GEICO insurance.

“Unskippable.” Courtesy of The Martin Agency. Hilarious? Yes. Creative? Yes. Quirky? A thousand times yes. All the things we’ve come to expect from the brand that brought us “Hump Day” and the camel we once loved, but now hate with a passion.

For a sec though, let’s take a peak behind the entertaining curtain and explore strategy. On the outside, these spots look like your regular 60-second television buy. But really, they’re pre-roll spots – the digital ads that play before the content you really care about. If you’re like most, you skip these and get right to good stuff. This behavior is what drives the creative here – a stripped down selling proposition that fits into the first 15 seconds of the ad. Genius right?

Wait. Aren’t GEICO commercials supposed to do more than just sell insurance? Where’s the quirkiness? Where’s the camel, damn it?! In other words, where’s the carrot you’ve previously dangled before us with spots like Hump Day? Well, it’s right there friends. Right there at the end of the commercial (which you normally skip). Keep watching won’t you? Genius right?

Well, how about this. This campaign is genius because it helps GEICO achieve something that is crucial to its current competitive strategy.

For months now, esurance has claimed 15 minutes to save 15% on car insurance is absurd. Remember when GEICO used to say that? Notice how they don’t really say that anymore? Maybe because it doesn’t represent their brand anymore?

In my opinion, these spots brilliantly put distance between GEICO and their old brand mantra. The message here is shorter. The message here is sweeter. The message quite simply says “savings.” Take time out of the equation. Time doesn’t matter. Why? Because someone can always do it faster.

 
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Posted by on March 5, 2015 in Uncategorized

 

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