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YMCA Uses Paper To Tell A Compelling Story.

06 Jan

When I first saw this commercial, I was blown away by the cut-paper animation. As somebody who has suffered through the process of crafting something out of paper, I could really appreciate how well put together this was. And not just the complicating flying birds and the realistic video game, but the small stuff like the light color paper streaming out of the computer screen that adds that touch of realism. Put a compelling story on top and you’ve got an ad that really tugs on the heart strings and jump starts healthy thinking.

But hey, what do I know. What did you think?

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Posted by on January 6, 2012 in Uncategorized

 

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