So, it’s not Friday. Apologize for that. Friday was a particularly rough day only made better by the fact that it was the beginning of a beautiful weekend. So, Saturday’s Adventure in Advertising is brought to you by Brinks Home Security.
I’m not really a fan of these ads. Never have they once convinced me to buy a home security system. Today, I thought about why and figured it’s because I’m not a white, suburban housewife. Kudos to Brinks for not portraying any African-Americans. That’s both a dig and compliment, because if there were any blacks in their commercials, I’m pretty sure they wouldn’t be playing the roll of a) victim or b) telephone operator/knight in shining armor (apparently, women operators can’t provide that reassuring calm of a male voice). Perhaps, Brinks is just waiting for their minority-run agency to come up with something just as clever for the “urban” market.
Click the link to enjoy the SNL parody and the mash-up. While watching, consider this:
a) What would a Brinks Home Security ad look like if it was set in the projects instead of the suburbs?