So, as installations go, this one is pretty cool. It’s part of the HBO Imagine campaign from the creative folks over at BBDO. Here’s a brief description of the experience:
The HBO Cube is a unique, new storytelling device that offers four different perspectives on the same scene simultaneously. In telling the same story from four distinct points of view, each side of the cube stands alone as an engaging film, and as one piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot. Only by watching the story unfold from multiple sides of the cube can one begin to see the bigger picture. The HBO Cube features two films, each 2 minutes and each played twice successively, on a rotating basis.
The campaign also features a website, HBOimagine.com which allows you to experience the installation virtually. My favorite film is “The Affair.” Which one is yours?