So, I’m taking a class this quarter that deals with creating a personal identity. One that will set me apart from others when I venture out into the real world of advertising to find a job. This identity will eventually become a theme present on business cards, websites, letterhead, and thank-you notes. Essentially, I am initiating the Tyrese brand… my own and not that other guy’s.
Here’s the question: What are some cool concepts for an identity for me? From what I’ve been told, it can be just about anything. Example: One girl’s initials just happened to be KGB, so here whole identity centered around the Russian police: their history, parallels between them and her personality, work ethic, etc.
Here are two ideas I have so far:
1. An identity based one my toothy smile (yeah, if you seen pictures of me, this one makes sense). I could possibly tie this in with my quirky laugh.
2. An identity based on my shortened moniker “Ty”. Possibly playing on the whole concept of a “black-tie affair.”
Okay, and… go!