So, today the familiar suggestion to “push it” came up again in a yet another critique of student work. Pushing it means going to the extreme, exploring the far reaches of your creative mind to communicate something in a fresh and new way while staying on strategy. Students are encouraged to do this for two main reasons: 1) to get noticed in the real world of advertising, and 2) to get it out of our system, because in the real world someone will always reel you back in.
Well, I wonder what happened to the person who was supposed to reel the creatives in on this one. I warn you, these ads are pretty gruesome. While highly effective, they’re also a bit much, but hell, what do I know. Just imagine 1) coming up with something like this, and 2) having the guts to show it to creative director or a client for that matter. When the client saw this and then said, “Hey, we’ll take it!” I kind picture faces like this one, but without the iStock logo.
And now, a shameless plug. Todays post is inspired by AdFreak, a pretty sweet blong about advertising if you’re into that sort of thing.