Is This What They Mean By “Push It!”?

27 Feb

So, today the familiar suggestion to “push it” came up again in a yet another critique of student work. Pushing it means going to the extreme, exploring the far reaches of your creative mind to communicate something in a fresh and new way while staying on strategy. Students are encouraged to do this for two main reasons: 1) to get noticed in the real world of advertising, and 2) to get it out of our system, because in the real world someone will always reel you back in.

Well, I wonder what happened to the person who was supposed to reel the creatives in on this one. I warn you, these ads are pretty gruesome. While highly effective, they’re also a bit much, but hell, what do I know. Just imagine 1) coming up with something like this, and 2) having the guts to show it to creative director or a client for that matter. When the client saw this and then said, “Hey, we’ll take it!” I kind picture faces like this one, but without the iStock logo.


And now, a shameless plug. Todays post is inspired by AdFreak, a pretty sweet blong about advertising if you’re into that sort of thing.

1 Comment

Posted by on February 27, 2008 in Uncategorized


Tags: , ,

One response to “Is This What They Mean By “Push It!”?

  1. Miki

    February 28, 2008 at 10:22 am

    Wow, that is a disturbing ad. You have an interesting career. Those are tough issues to think about. Editing is important.


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