Sexy?! We Don’t Need No Stinking Sexy!!!

02 Aug

PC Rant #1 (It’s a two-fer today unlike last Thursday when there was just one and I labled it… one.)

Auto Branding is absolute hell. I’m not sure why I thought that after taking two brand classes that I could surely kick ass in my third class. I mean, cars, how hard can that be? They go fast, they get you from point A to point B. Some say “I’m sexy.” Others say I’m cool. And still, others say “I have a wife and 2.3 children.” Give me either one of those brand essenses and I could totally kick ass.

But, then there’s “modest badass.” I thought I knew what it meant, but apparently I have no freaking clue. My group and I were thrilled when our entire class went “ooooooh” after our initially unveiling. Now, the “oooohs” have turned into questing looks, criticism, and a general boredom with everything we’ve rolled out thus far.

Last class, (strike 3, I like to call it) our wise instructor dropped this on us, “You know I’m missing the sexy. Your stuff is not sexy enough.” Well, duh! That’s what we’re missing! I mean nothing says modest like smoking hot hotties pushing Audi R8s (oh, we’re doing Audi by the way). In fact, why should they even be driving? Why don’t we just put them in skimpy clothing and just have them lay on the hood. Yeah, that’s totally modest badass.

So yeah, needless to say I’ve lost some of my interest in this project and I have to say that it’s been kind of a brand class trend. I start off with a idea I’m passionate about and then it goes left and I totally lose interest. Maybe I’m just being stubborn and I need to get over it, but still it frustrating.

PC Rant #2

Sometimes I hate being a writer going to a design school. I really like my In Design class, but I have a nagging feeling that our teacher treats writers and designers in the class differently. It’s kind of preferential treatment; totally not a bad thing per se. His criticism (well, that he gives to me in particular, because I can’t speak for anyone else) is just a little on the light side, like he’s saying, “Well, that’s okay for a writer.” Well, damn it! Either it’s okay or it’s crap. I know I don’t have the skill sets of a designer, but isn’t the point of a design class to teach me those skill sets so that I CAN create stellar work? Don’t just pat me on the head and give me a treat because you think I can’t do any better. I can. Just give me the opportunity to show you.


Posted by on August 2, 2007 in Uncategorized


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4 responses to “Sexy?! We Don’t Need No Stinking Sexy!!!

  1. T. Budnik

    August 3, 2007 at 9:07 pm

    Welcome to the club. I know how it is to present work to a class and the first week they give you “ooooooh’s” and the next week they give you “oh’s.” Part of what I’ve learned is who to listen to and who to smile and nod at.


  2. Tracie

    August 3, 2007 at 10:52 pm

    Yeah, y’alls modest badass thing was a good idea, but it’s hard to get across campaign-wise. And plus I think maybe you could change it up a little for each model, like overall Audi drivers are modest bad asses (that’s the brand tag). But maybe R8 drivers are Humble Heroes and the campaign for that particular model goes off in another direction. I think y’all are sticking with the modest badass thing too tough. Switch it, change it, rearrange it! Say the same thing in different ways for different models, but keep it all in line with Modest Badass, ya know?

    I just don’t want you to throw your hands up on this one. This is an opportunity to have some great stuff for your book. START SAYING STUFF OUTLOUD TYRESE! I’m gon hit you upside your head the next time you have an idea and say, “Never mind.” Kay? Ready, GO!

  3. Chrissy Deem

    August 4, 2007 at 10:36 pm

    Could you change it to mega badass or bodacious badass with a stripper type porn woman in it? That would be super.

  4. jaimejo19

    August 7, 2007 at 4:16 am

    Adrian and i were saying the same thing today when we were working on smart car. it feels like every class somebody gets told to be sexier.

    i suggested that we make a smart car Kama Sutra website, b/c it’s gotta be tricky having sex in those suckers : )>

    and by the by, you’re tagged on my blog. 8 random things, do it..


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