PC Rant #1 (It’s a two-fer today unlike last Thursday when there was just one and I labled it… one.)
Auto Branding is absolute hell. I’m not sure why I thought that after taking two brand classes that I could surely kick ass in my third class. I mean, cars, how hard can that be? They go fast, they get you from point A to point B. Some say “I’m sexy.” Others say I’m cool. And still, others say “I have a wife and 2.3 children.” Give me either one of those brand essenses and I could totally kick ass.
But, then there’s “modest badass.” I thought I knew what it meant, but apparently I have no freaking clue. My group and I were thrilled when our entire class went “ooooooh” after our initially unveiling. Now, the “oooohs” have turned into questing looks, criticism, and a general boredom with everything we’ve rolled out thus far.
Last class, (strike 3, I like to call it) our wise instructor dropped this on us, “You know I’m missing the sexy. Your stuff is not sexy enough.” Well, duh! That’s what we’re missing! I mean nothing says modest like smoking hot hotties pushing Audi R8s (oh, we’re doing Audi by the way). In fact, why should they even be driving? Why don’t we just put them in skimpy clothing and just have them lay on the hood. Yeah, that’s totally modest badass.
So yeah, needless to say I’ve lost some of my interest in this project and I have to say that it’s been kind of a brand class trend. I start off with a idea I’m passionate about and then it goes left and I totally lose interest. Maybe I’m just being stubborn and I need to get over it, but still it frustrating.
PC Rant #2
Sometimes I hate being a writer going to a design school. I really like my In Design class, but I have a nagging feeling that our teacher treats writers and designers in the class differently. It’s kind of preferential treatment; totally not a bad thing per se. His criticism (well, that he gives to me in particular, because I can’t speak for anyone else) is just a little on the light side, like he’s saying, “Well, that’s okay for a writer.” Well, damn it! Either it’s okay or it’s crap. I know I don’t have the skill sets of a designer, but isn’t the point of a design class to teach me those skill sets so that I CAN create stellar work? Don’t just pat me on the head and give me a treat because you think I can’t do any better. I can. Just give me the opportunity to show you.