PC Rant #1: Belfi’s In-Design Class/Project
I actually like taking this class mainly because I’m learning cool stuff like the Adobe Design Suite and simple things like Apple shortcut keys and file and email organization that will make my life easier.
The final deliverables for the class are a capital campaign brochure and a re-designed, or in some cases, a designed logo for a non-profit organization. I’ve chosen to go with a non-profit that I used for an ads concepting class last quarter. It’s call Someone Cares of Atlanta, an HIV/AIDS outreach/support/education organization that serves the African American and Latino MSM population of Atlanta.
So far, so good. For a writer with a miniscule drop of design experience, I am proud to say that I’m holding my own. The first round of logo roughs has been submitted and the response has been favorable. There’s even a “hero” emerging. Somewhere Sylvia is smiling.
I’ve been tasked to come up with 10 new ideas for a logo and unfortunately I was stretching to meet the first 50. I’m afraid I’ve run out of ideas or symbols that I can draw from to explain what this organization is and does. Here’s what I’ve used thus far:
ribbon, abstract people connected, the initials of the organization, a hand, abstract people helping each other, supporting each other, faces, realistic man/men, and open doors.
Can anyone suggest any other stylistic elements or ideas I can manipulate to explain outreach, education, support, and/or HIV/AIDS?