1) Primary Audience: Basketball enthusiasts, players, spectators, predominantly men, all races but predominately for African-American men, ages 14 – 60.
2) The writing is very relaxed. Lots of slang and some curse words are used. There is alot of “sports speak”: stats, technical terms of the game, game slang, game abbreviations. A majority of the articles are fairly short. Headers have a gritty, urban design. Content ranges from NBA to street ball and covers both sexes. There are also articles about the hip-hop industry. There is lots of action shots of dunks. Advertising includes ads for urban streetwear and basketball kicks as well as for technical aids that will boost performance.
3) Writing is very relaxed with a few technical game terms thrown in. This relaxed style appeals to the demographic by appearing “in the know,” but in a cool way. The magazine mimics the more clean part of urban culture.
4) The action shots would make great visuals for an online medium. The articles are short enough that they require little condensing to be made web ready. The language is relaxed, but not to the point that it would be hard to read on a computer screen. The urban design of the headers should be evident in the web design for continuity.
2) They highlight stories from the print issues and reproduce or condense them for the web. They also have editorial commentary from players, readers and staff that is not found in the print magazine. Many of the “kicks” advertised in the print magazine can be bought via this website.
3) They highlight stories from the print issues and reproduce or condense them for the web. They also have editorial commentary from players, readers and staff that is not found in the print magazine.
4) Organization is very straightforward. Navigation is cake. Presenting conten not found in the print magazine is an excellent idea. They use video along with action shots and that is a plus for the website. They have lots of places for readers to comment and it’s fairly easy to do so.
5) They lost the urban design that makes the magazine stand out. That should be incorporated to make the website unique from every other sports site out there. Other than that, the website does an excellent job.
6) Definitely. Great organization, fresh content, user friendly. Yeah, I’d come back… if I was interested in basketball.
1) Out and closeted, gay, bisexual, and questioning men, ages 18 – 45, middle to upper class, predominantely white, into fashion, music, design, travel, and food, with all body types.
2) The content is focused on the areas mentioned above and very gay focused. There are plenty of pictures of hot men. The design and layout is very modern and simple. Language is very laid back, but campy.
3) Tone is campy, spunky, fun, a little controversial, witty, funny, abrupt and bitchy at times. All these characteristics are highly recognized and sometime overvalued by the gay community. In essense, the magazine sounds “gay.”
4) Condensed articles, with the same light tone. Photos, videos, and music files whenever appropriate. Interactive advice column or calendar of events would be nice. Possibly a message board or two to comment on magazine content.
2) Magazine content is pretty much duplicated, yet the website only has the main articles printed fully. There are couple of extras like a Style Blogger that talks about what raincoat to sport during April showers.
3) Magazine content is pretty much duplicated, yet the website only has the main articles printed fully.
4) Site is organized well and is easy to follow. I like how they include a glbtq news blogger for those interested in more political, activist, newsworthy topics concerning the community.
5) For a gay magazine, the web design is very bland. There’s minimal color and the whole thing is set on a black background. It gives the website a serious look which is totally contradictory to the tone of the actual magazine.
They can hold back a lot more on the articles referenced. Since web is a media for short attention spans, re-printing an entire article is not really practical.
Where are the pictures???? The magazine does a better visual job then the website. Where’s the interactive??? I know their readers have an opinion, why not show it and I don’t mean by reproducing the watered down letters that are approved for actually publication, which is currently posted. A web board would add realness which is lacking.
6) This is another website I would skip and buy the magazine instead.